LA PLASTICA DELLA VITA

Anche questo progetto, come tutti gli altri portati avanti e raccontati nel libro, aveva caratteristiche altamente innovative ed era rivolto alla ricerca di migliori condizioni di vita dei pazienti.
Il progetto si è realizzato con successo negli anni seguenti fino al 2007 quando, ancora una volta, l’azienda viene ceduta ad una società multinazionale, la Intersurgical Ltd e il Dottor Veronesi rimase comunque alla guida della società garantendone la continuità.
Grazie alla collaborazione con questo importante gruppo inglese Starmed ha incrementato la propria capacità produttiva fino al 2012, quando il terremoto ha colpito pesantemente il distretto biomedicale mirandolese. Il Dottor Veronesi era ancora alla guida di Starmed, e all’età di ottanta anni, si è trovato a dover affrontare anche questa gravissima calamità naturale.
Questa ulteriore prova è stata superata con la piena ripresa dell’attività dopo pochi mesi. A fine 2012 Starmed viene definitivamente incorporata da Intersurgical cambiando la propria denominazione in Intersurgical S.p.a. e dopo pochi mesi il Dottor Veronesi porta a termine questo ultimo incarico.
Si completa così l’avventura imprenditoriale di un uomo che ha saputo innovare i tradizionali modelli di business con una visione da sempre all’avanguardia.

I had to be very insistent with Dr. Veronesi to get him handling through a new edition of his 2003 book by updating it to 2013.
When we finally got convinced we didn’t do it in time to finalize it.
He would have desired to write the last chapter together with the author of the first edition, Roberto G. Rolando, but things have gone for long and now that Dr. Veronesi is no longer with us, on behalf of the family’s approval, we only insert this short appendix concerning its latest business experience.
We do refer to Starmed which was established in 1992 as a commercial company and later, since 2001, specializing in design and production in the areas of anesthesia and resuscitation with the involvement into the corporate structure of Dr. Mario Veronesi. Once again his project, like all the others developed, and told in the book, had highly innovative features and aimed toward better patient living conditions.
As usual the project was successful in the following years until 2007 when, for the fifth time in a row, the company was sold to a multinational corporation: Intersurgical Ltd and Dr. Veronesi remained the company’s leader, to protect continuity.
With the taken advantage from the collaboration with this very important British group Starmed has increased its production capacity until 2012, when the earthquake heavily hit the Mirandolian biomedical district. Dr. Veronesi was still managing Starmed, and at the age of eighty, he had to face this very serious natural calamity.
This additional, exceptional challenge was won with the full recovery of the industrial tenure after a few months.
At the end of 2012 Starmed have been permanently incorporated within Intersurgical by changing its denomination in Intersurgical S.p.a. then, after a few months, Dr. Veronesi completed this last assignment.
So ends the entrepreneurial epic of a man who has been able to innovate the traditional business models with a vision that has always been at the forefront.